【甲古文創意傑出作品】夢使者·全球限定版

【甲古文創意傑出作品】夢使者·全球限定版

“ 夢想不息,步履不停 ”

/ 帝亞吉歐 x 洋河股份 x OCD /

悠悠古道駝鈴聲,多少使者曾往來,

為夢築梁,東西無界,

文化輝宏世傳神,攜手前行創未來。

Long ancientroad with camel ringtones,

many ambassadors who have came to build a bridge fortheir dream,

as things are unbounded。

Culture is fascinating,

the ambassadors are eager to establish their future。

▼ 設計理念 | Design Description

/ 01 品名 Trade Name /

「夢」

dream

“夢”是此次品牌合作的契合之處;

心懷有夢就要努力前進,奮力追尋;

“夢”既是最開始的起點,也是前行的動力,更是最強大的精神力量!

“Dream” is the concept for this brand cooperation; if you have a dream, you must work hard and pursue it;

“Dream” is a starting point of theday, a driving force for moving forward, and a powerful spiritual power!

【甲古文創意傑出作品】夢使者·全球限定版

「使者」

Ambassador

受命出使,成為連線的紐帶,攜夢前行,追尋夢想而一路前行的中西文化交流使者——“夢使者”!錯落式的書法組合方式彰顯濃郁的東方韻味,令整體顯得正式而不呆板。

Appointing to serve, a bond between connection,moving forward with a dream, to pursue the dream and go all the way to the Chinese and Western cultural exchange messenger - “ Dream Ambassador”。

The patch work combination of calligraphy highlights a rich oriental result。 It leads the whole effect seems formal and not dull。

【甲古文創意傑出作品】夢使者·全球限定版

/ 02 元素 Element /

「 中國北京-故宮 & 蘇格蘭-愛丁堡城堡 」

Forbidden City, Beijing, China & Edinburgh castle, Scotland

北京的故宮是中國皇家文化最重要的世界名片,也是中華民族文化重要的精神象徵之一。愛丁堡代表蘇格蘭的精神文化,雄偉而又莊嚴,是蘇格蘭國家精神的活歷史。

The Imperial Palace in Beijing is the most important business card of Chinese royal culture。 It is one of the important spiritual symbols of Chinese culture。

Edinburgh represents the spiritual culture of Scotland。 Edinburgh, is majestic and solemn, a living history of the Scottish national spirit。

【甲古文創意傑出作品】夢使者·全球限定版

【甲古文創意傑出作品】夢使者·全球限定版

「 攜夢前行 」

Moving on with a dream

透過中西雙方的元素演繹提煉概括出兩國文化和連線的橋樑,中西結合代表了洋河和帝亞吉歐的合作精神,也表明了甲古文創意在創意設計上的積極求索,不斷探索終將西方文化完美地融合至創意中,實現國際化的跨界合作。

The application of Chinese and Western elementson the design expresses the concept between Chinese and Western culture。 The combination of Chinese and Western elements on the design also represents the partnership between Yanghe and Diageo。 Moreover, it demonstrates that OCD is positively researching creative ideas in the design path。 In order to achieve international cross over cooperation, OCD introduces the Western culture on the design。

【甲古文創意傑出作品】夢使者·全球限定版

/ 03 盒型 Box Type /

「 方勝 」

Fang Sheng

“方勝”,原指形狀像由兩個菱形部分重疊相連而成的一種首飾,後借指此種形狀。甲古文創意巧妙地將中國的“方勝”概念融入禮盒造型中,獨特的盒型蘊含著雙方合作交融的寓意。

“Fang Sheng” originally meant a shape that seems like a piece of jewelry。 The jewelry produced by two diamond parts with an over lapping effect。 Moreover “ Fang Sheng” refers to this kind of shape。 OCD applied creatively the concept of “Fang Sheng” on the shape of the gift box design。 The unique box also means a harmonious partnership。

【甲古文創意傑出作品】夢使者·全球限定版

夢使者

夢想不息,步履不停。

Dream Ambassador will never stop dreaming。

▼產品設計 | Product Design

“夢使者·全球限定版”禮盒是由兩大酒業巨頭將旗下的核心產品共同呈現的不凡之作。

The gift box of “ Dream Ambassador · Global Limited Edition” is an extraordinary work, produced by two major white liquor industry giants with their core techniques。

【甲古文創意傑出作品】夢使者·全球限定版

禮盒由一瓶定製版洋河夢之藍和一瓶定製版尊尼獲加藍牌組成,全球限量發行5000套。主要面向高階烈酒收藏愛好者的“夢使者·全球限定版”,極具紀念意義。

The gift box consists of a custom-made version of Yanghe Dream of the Blue and a custom-made version of Johnnie Walker plus ablue card, with a limited edition of 5,000 sets in world wide。 “ Dream Ambassador · Global Limited Edition” which is mainly produced for high-end liquor collectors。 “ Dream Ambassador · Global Limited Edition” hasan extremely commemorative value。

【甲古文創意傑出作品】夢使者·全球限定版

【甲古文創意傑出作品】夢使者·全球限定版

夢之藍綿柔型白酒由中國酒業協會首席白酒品酒師優選20年以上的陳釀精心打造,具有香氣幽雅飄逸、綿甜柔和、圓潤細膩、回味悠長的典型風格。

The light-flavor of Dream of the Blue Liquor is crafted by the chief liquor taster in the Chinese Liquor Association。 This type of liquor is well-aged for more than 20 years。 It has typical features of elegant, soft, delicate and long after taste。

【甲古文創意傑出作品】夢使者·全球限定版

【甲古文創意傑出作品】夢使者·全球限定版

【甲古文創意傑出作品】夢使者·全球限定版

【甲古文創意傑出作品】夢使者·全球限定版

【甲古文創意傑出作品】夢使者·全球限定版

完整展現近200年傳統調配技藝的尊尼獲加藍牌調配型蘇格蘭威士忌,則是由帝亞吉歐首席調配大師從蘇格蘭各地釀酒廠臻選的珍貴威士忌調配而成的卓越佳作,呈現了創始人獲加家族19世紀上乘威士忌的經典風味。

The Johnnie Walker Blue-matched Scotch Whiskey, which has traditional blending skills for nearly 200 years。 It is a masterpiece of the precious whiskeys and selected by Diageo‘s Chief Blending Master from as election of wineries across Scotland。 This whiskey has a classic flavor from the 19th century。

【甲古文創意傑出作品】夢使者·全球限定版

【甲古文創意傑出作品】夢使者·全球限定版

【甲古文創意傑出作品】夢使者·全球限定版

【甲古文創意傑出作品】夢使者·全球限定版

▼ 甲古文創意 x “夢使者” | OCD x Dream Ambassador

OCD 甲古文創意與洋河股份一直以來都保持著緊密的合作關係,此次洋河與帝亞吉歐攜手推出的“夢使者”便是由OCD甲古文創意歷時一年用心設計,傾心打造的不凡之作!

Oracle Creative Design company (OCD) and Yanghe company have maintained a close cooperative relationship for the long term。 Dream Ambassador is launched by Yanghe and Diageo。 Dream Ambassador as are markable work is designed by OCD for a year。

【甲古文創意傑出作品】夢使者·全球限定版

夢想如星空

A dream is like a starry sky

夢·如星空一般璀璨

夢想·如星空一般浩瀚

攜夢前行·是我們共同的目標與追求

A dream is bright as a starry sky

A dream is vast as a starry sky

Moving on with a dream

is the same purpose and pursuit we have。

TAG: dreamOCDAmbassadorChinese